In their book of essays, “Italian Cultural Studies: An Introducation”, editors David Forgacs and Robert Lumley write: “We hope this book will stimulate a critical reassessment of WHAT ‘CULTURE’ MEANS in the Italian case and indicate NEW WAYS to STUDY Italian CULTURE and society” (p.1). /// /// Similarly, one might ask – What ‘culture means’ in the Southern-Italian American case and look for ‘new ways’ to study ‘Southern-Italian American culture. /// /// Regarding the “new ways to study culture”: Forgas and Lumley write: “... some of the most interesting work [in Italian cultural studies] has been done by historians analyzing the ways in which Italy has been ‘REPRESENTED’ … how people in Italy identify themselves and are identified by others, (p7-8). /// /// Similarly, students of Southern-Italian American culture may study the way Italy has been and is “represented” to the Southern-Italian diaspora. /// /// Below is a report of just such a study. It is a Southern-Italian American social scientific ‘experiment’ in ‘content analysis’ of a two season (5 & 6) sample of i-Italy|NY videos, in an effort to ascertain how Italy is “represented” in the New York Metro area (the virtual capital of southern-Italian Americana). The emphasis is on ‘experiment’. It is ‘A way’ (not THE way) of looking at the Italian cultural ‘representations” in Metro New York or American generally. /// /// In short, the two-season sampling of videos, show a clear and unequivocal preponderance of northern Italian personalities, events and imagery. This is to say; Italy is ‘represented’ in these videos as essentially a northern Italian culture. Given that the vast majority of the near eighteen million Americans of Italian descent (three million in the New York Metro area) are from South of Rome, the representation of Italy as essentially a northern culture amounts to ‘cultural hegemony’. Indeed, Pino Aprile’s eloquent metaphoric characterization of the post-Risorgimento South as “culturally lobotomized” comes to mind (“Terroni” p.8)