i-ItalyNY - 2014-06 - page 33

June-July 2014
Summer FancyFood
Show: ATasteof Italy
Away fromItaly
taking italytoyourfamilytable
byNatasha Lardera
Good news for Italy:
Americans haven’t had their fill
of Italian cuisine. In fact, their
appetite for Italian products –
especially the healthy, authentic,
quality variety – is still on
the rise. And Italy will again
dominate this year’s Summer
Fancy Food Show at NewYork’s
Jacob K. Javits Convention
Center. Over 300 companies,
including individual producers,
cooperatives, consortia,
Italy will again dominate
this year’s Summer Fancy
Food Show at the Jacob
Javits Convention Center.
associations and chambers of
commerce, will offer the best
of the Made in Italy label. The
Italian Trade Commission has
grouped them together in the
Area ITALIA, which features
305 exhibitors on two floors,
with 224 producers on level 3
and 81 on level 1.
To know more about all this
we visited the Italian Trade
Agency ion NewYork and
met met Pier Paolo Celeste,
Trade Commissioner and
Executive Director for the USA.
In Mr. Celeste’s office, under a
stunning De Chirico painting
and over a classic Italian coffee,
we took stock of the large
Italian presence at Fancy Food.
“As with every year, we are
excited to bring exceptional
The ItalianTrade Promotion
Agency is a government
organization that promotes the
internationalization of Italian
businesses, in accordancewith
theMinistry for Economic
Development. TheAgency
provides information, support
and advice to Italian and foreign
companies. For example, the
agency dealswith “Italian-
sounding products,” counterfeit
“Italian” food products sold
with Italian-like names – like
“Parmesao” fromBrazil -
which, rather than reflecting
a general food category, mask
a lower-quality product that
underminesmany Italian
companies’ reputation for
producing high quality food.
Pier Paolo Celeste
Consul General of
Italy inNewYork, visit
the Italian Pavillon
at Summer Fancy
Food 2013. Above: The
entrance to the Italian
Pavillon (Photo by
Riccardo Chioni).
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